Dawn Mason

Founded in 2010, the Dawn Mason agency represents some of the biggest brands and the brightest talent in the entertainment industry. Mason brings over 20 years of in-depth and authoritative experience in brand stewardship, talent management and publicity, honing her skills at some of London’s top agencies including Freud Communications, ICM Models (now Tess Model Management) and The Outside Organisation. Working across a broad spectrum of industries including fashion, film, TV and music, the Dawn Mason agency brings unrivalled expertise, insight, innovation and passion to their work.

Diversifying beyond the remit of a traditional PR agency, since its inception the agency has created industry-leading campaigns and spearheaded innovative collaborations with brands and talent, earning accolades from both brands and talent alike.

Highlights include:

Securing Helena Christensen for her first Triumph lingerie campaign which lead to the creation of her own ranges for the brand.

Introducing and brokering the first commercial relationship between ‘doodlebombing’ artist and illustrator Hattie Stewart and iconic beauty brand Soap & Glory.

Working closely with luxury Spanish fashion brand Hoss Intropia to identify and secure seven brand ambassadors, including Naomie Harris, Tamsin Egerton and Carmen Kass.

In 2018, Mason launched a new consultation arm of the agency; Seat At The Table (SATT). A response to the changing social landscape and the long overdue move towards diversity and inclusion, Mason recognised that her unique skillset could help brands to meet the challenges of this new era. SATT works closely with brands to develop diversity and inclusion strategies, both consumer-facing and in-house. Explains Mason,

“Seat At The Table is about taking the relationship between Talent and Brands to a new level and wholeheartedly celebrating the different races, creeds, physical capabilities, sexualities and genders among us. It’s about helping brands to truly represent without tokenism, and talent to truly be celebrated without selling out.”